In short: win more high-quality leads before sales even pick up the phone! When decision-makers start searching for solutions, who do they find first? Is it you, or your competitor?
Continue reading
When manufacturers are looking for new suppliers, they don’t just pick up the phone or shoot off an email anymore. Instead, they start with research—lots of it. They’re Googling solutions, reading case studies, watching videos, and comparing options long before they reach out.
Continue reading
Manufacturing decision-makers are increasingly turning to online research to find the solutions, materials, and suppliers they need. This shift presents a huge opportunity for you to connect with potential clients early in their decision-making process.
Continue reading
In today’s digital-first world, manufacturers start their supplier search online—long before making contact. For industrial suppliers, this means your online presence isn’t just important—it’s essential. Discover how to build a digital presence that builds trust, demonstrates expertise, and turns website visitors into qualified leads.
Continue reading
Manufacturing decision-makers are responsible for critical processes that directly affect their bottom line. If something goes wrong—a shipment delay, a product failure, or an unresponsive supplier—the consequences can be devastating. Naturally, they prioritize suppliers they can rely on.
Continue reading
Digital marketing may seem like an optional investment for suppliers in the industrial sector, especially when traditional sales tactics like trade shows, personal relationships, and word-of-mouth have delivered results in the past.
Continue reading
Supply chain challenges have become a fact of life for manufacturers. From raw material shortages to shipping delays, these annoying but very real disruptions can bring production to a standstill and put pressure on customer relationships.
Continue reading
It wasn’t all that long ago that manufacturers relied heavily on trade shows, personal relationships, and word-of-mouth to select their suppliers. And while those methods haven’t disappeared entirely, digital channels have taken centre stage in how manufacturers evaluate and select their partners.
Continue reading
Marketing to manufacturers is a unique challenge. Unlike consumer-driven industries, for instance, the industrial sector operates with longer sales cycles, technical decision-making, and a focus on measurable results.
Continue reading
Marketing to Manufacturers: Strategy over transaction, every single time. If you’re a supplier, you already know manufacturers don’t make decisions lightly.
Continue reading