Show Manufacturers Your True Value.
It has less to do with cost than you think.
We help mid-size B2B industrial-material suppliers attract better leads and drive growth with strategic marketing that highlights your strengths, solves real manufacturing problems, and positions you as a trusted partner.
Which Sounds Most Like You?
You feel stuck, but need help figuring out where to even begin.
Are you hesitant to move beyond traditional relationship-driven sales because it feels risky or unfamiliar?
You’ve spent time and money on marketing efforts, but have very little to show for it.
Are you frustrated by promising campaigns that delivered little to no results?
You’re running marketing campaigns but unsure if they communicate your value to the right audience.
Is your marketing budget being stretched thin, leaving you questioning where your ROI is going?
Working with 10|20 Marketing has exceeded all expectations I had for a client-agency relationship. The team took the time to embed themselves in our company, strategy, and products to produce the kind of strategic partnership that moves our business forward quickly. From leading-edge website development to thoughtful brand-building creative and strategic thinking, 10|20 helped us rebrand and reposition our competitive offering quickly. 10|20 Marketing gives us a significant edge in a competitive marketplace by being smart and scrappy to deliver measurable results.
Many industrial manufacturers think suppliers are chosen based solely on price and availability.
This perspective is rooted in traditional approaches, where strong relationships, pricing negotiations, and operational reliability drive success. For some, this approach has worked for years and may still feel familiar and comfortable.
But as the industry evolves, you might find yourself navigating a middle ground: sticking to what has worked in the past while recognizing that expectations are evolving, too. If you haven’t fully embraced digital marketing yet, you’re not alone—but the shift is becoming more critical daily.
Here’s why:
- Relying heavily on personal relationships can make it hard to scale beyond your current network.
- Leading with price often shrinks your margins and leaves no room to highlight the actual value you bring.
- Without marketing their benefits, manufacturers may never see how your materials could solve their unique challenges.
Here’s the truth: Manufacturers care about more than price.
They care about value—performance, reliability, and efficiency—and they search for that information long before a sales call.
Suppliers who take the initiative to educate manufacturers and provide solutions through tools like case studies, blogs, and videos stand out. They’re more than just vendors; they become trusted partners. By showing up where manufacturers are searching and positioning yourself as the answer to their challenges, you can:
- Generate higher-quality inbound inquiries.
- Reduce reliance on price-driven competition.
- Build stronger, longer-lasting client relationships.
So, how do you stand out?
You start by using digital marketing approaches to demonstrate how your materials solve real manufacturing challenges—whether that’s improving production efficiency, enhancing quality, or cutting costs in the long term. Focus your marketing strategies on speaking directly to manufacturers’ concerns/pain points, such as lead times, reliability, supply chain optimization, and product quality.
When you make this shift, you’ll see results almost immediately:
- Better leads from manufacturers actively searching for your solutions.
- A clearer differentiation from competitors still competing solely on price.
- Stronger relationships with clients who see you as a partner in their success.
It’s time to get unstuck.
Manufacturers are evolving, and your competitors are already using digital marketing to build trust early in the buying process. Staying in the middle ground, or clinging to what’s familiar, means risking missed opportunities.
We’ve been working with the team at 10|20 Marketing for almost five years now, and we couldn’t be happier with their work to help us build awareness of our mission. From digital strategy to execution of our paid media campaigns, they’ve helped us drive engagement in our learning academy, grow our YouTube channel and drive targeted traffic to our website. Our Alliance has grown as a result. In addition, our relationship with their senior leadership is tight, as we feel they are a true part of our team. Working with 10|20 Marketing has been a great experience.
3 Big Reasons Most Industrial Suppliers Struggle to Stand Out
#1
They rely too heavily on price and availability. Many industrial suppliers believe their customers only care about cost and quick delivery, but this approach commoditizes their offerings. By competing solely on price, they shrink their margins and fail to showcase their unique value—whether it’s quality, reliability, or innovation.
#2
They neglect digital marketing. Relying on traditional relationship-building alone may have worked in the past, but today’s buyers are doing their research online before ever reaching out. Without a strong digital presence, industrial suppliers risk being invisible during these crucial early stages of the buying process, losing out to competitors who are already showing up.
#3
They lack a cohesive marketing strategy. Industrial suppliers often approach marketing as a series of disconnected efforts—piecemeal campaigns, ad hoc social posts, or occasional trade show appearances. This scattered approach fails to engage buyers consistently and leaves potential leads unclear on how their materials solve real-world problems.
10|20 Marketing helps industrial suppliers break free by crafting tailored strategies that position them as trusted partners and drive measurable growth.
Transform Your Marketing to Drive Growth and Build Lasting Industry Leadership
Stand out as the go-to supplier in your industry
Break free from price-driven competition by building a digital presence that showcases your unique value, positioning you as the clear choice for manufacturers searching for solutions to their biggest challenges.
Attract higher-quality leads that convert faster
Reach manufacturers earlier in their buying journey with tailored campaigns that address their needs and pain points, bringing in decision-makers who are ready to take action.
Optimize your marketing for maximum ROI
Stop wasting money on scattered efforts. By combining strategic audits, creative campaigns, and performance-driven distribution, every marketing dollar works harder to deliver measurable results.
Create lasting relationships with manufacturers
Go beyond transactional sales by building trust through content and campaigns that educate, engage, and position your business as a partner invested in your clients’ success.
Future-proof your business in an evolving market
Adapt to the shift in manufacturing buyer behavior by embracing modern marketing techniques that not only meet current expectations but also set you up for long-term growth and industry leadership.
Our Process To Drive Your Sales
Success doesn’t happen by chance—it’s the result of a thoughtful, structured approach. Our four-stage process ensures every step is purposeful, data-driven, and focused on delivering measurable results while building a foundation for long-term growth.
Stage 1
Discovery, Infrastructure, & Strategy
We do a deep dive to uncover audience insights and assess the current landscape—both internally and competitively. We evaluate your digital ecosystem, ensuring you have ownership and identifying ways to strengthen your assets. With a clear understanding of your business and goals, we create a roadmap that outlines exactly what needs to be done and how we’ll make it happen, setting the stage for success.
Stage 2
Implementation
With our strategy in place, we move into action, implementing the plan across key touch points, such as paid media, content creation, search, social networks, and trade publications. Simultaneously, we build a robust contact database of qualified leads, leveraging tools and integrations to streamline and enhance your internal sales processes. This stage is all about bringing the strategy to life and driving measurable results.
Stage 3
Reporting & Optimization
In this stage, we analyze performance data to evaluate the initial results of our efforts. Using these insights, we refine and adjust the strategy to ensure it continues to deliver maximum impact. It’s a dynamic process of improvement—test, learn, optimize, and repeat—designed to keep your campaigns always performing at their best.
Stage 4
Expansion
With a solid foundation and optimized strategy in place, we shift focus to exploring new channels and opportunities. This stage is about pushing boundaries, identifying innovative ways to enhance your marketing infrastructure, and expanding your visibility to unlock even greater potential for growth.
Let’s Elevate Your Marketing Together!
Discuss your goals with our senior strategists and uncover new opportunities to attract more manufacturing leads.
Thank you for Contacting us!
Someone from our Team will reach out to you in 24 hours.
What does working with us look like?
Partnering with us means more than just delivering results—it’s about creating a seamless, collaborative experience. From tailored strategies to real-time insights and proactive communication, we ensure every engagement is designed to support your success at every step.
Made-to-Measure Strategies
Every business is unique, and so is our approach. You’ll receive a fully personalized blueprint tailored to your goals, with direct access to our senior lead strategists who ensure every step aligns with your vision.
Purpose-Built Reporting Dashboard
Stay informed with a custom reporting dashboard designed to give you clear, actionable insights. Monitor performance metrics and progress in real time, so you always know how your campaigns are performing.
Senior-Level Account Management
Our senior-level team ensures your engagement runs smoothly. From strategy to execution, you’ll have dedicated experts managing your account and advocating for your success.
Regular Touchpoints & Program Reviews
We keep communication front and center with regular check-ins and program reviews. These sessions ensure we’re aligned on your goals, adapting as needed, and driving continuous improvement.
It’s been an absolute pleasure to work with 10|20 Marketing! They brought significant value to our team in a short amount of time, plus it was super easy and fun to work with them. It felt like they were truly part of our team, and we could go to them for anything. Thank you 10|20!
Why Work With Us?
Most growing industrial material companies, perhaps like yours, struggle to stand out in a crowded market, relying too heavily on price and relationships to keep sales moving.
The reason is often the same: Without support in the form of internal marketing resources or a clear strategy, it’s hard to communicate your actual value to decision-makers—especially online, where most buyers begin their search for solutions.
When this happens, your company begins blending in with competitors, missing out on high-quality leads, and losing opportunities to connect with manufacturers earlier in their decision-making process.
Until all of a sudden, competitors who leverage digital marketing have taken the lead, gaining market share and leaving you to fight harder for every deal.
At 10|20 Marketing, we help companies like yours rethink how they engage with manufacturers. We specialize in performance marketing that generates high-quality leads, increases revenue, and positions your business as a trusted partner in the supply chain.
We’ve honed and developed a proven, holistic approach to marketing because it’s the most effective way to align strategy, creativity, and distribution for measurable growth—growth that impacts not just your bottom line, but also how manufacturers perceive your value.
The results?
A stronger market position, better lead quality, and deeper partnerships with manufacturers who see your company as indispensable to their success. All of which allows you to grow your business, maximize your ROI, and position yourself—and your company—as a leader in your industry.
Frequently Asked Questions
1. What industries do you specialize in?
We focus on B2B companies in the industrial materials sector, particularly those supplying to manufacturing industries. This specialization allows us to deeply understand your unique challenges, such as long sales cycles, technical buyer needs, and the importance of differentiating in a crowded market.
2. How can your approach help us stand out in a competitive market?
Our holistic marketing approach combines strategy, creative execution, and targeted distribution to highlight your company’s unique value. Instead of competing solely on price, we help you communicate the benefits of your products—performance, reliability, and innovation—to position your business as a trusted partner to manufacturers
3. What makes your process different from other marketing agencies?
Our four-stage process—Discovery, Implementation, Optimization, and Expansion—is tailored specifically for industrial material suppliers. We don’t just run campaigns; we build made-to-measure strategies that integrate paid media, content, and industry-specific outreach to generate measurable results. Plus, we continuously refine and expand to ensure long-term growth.
4. What results can we expect from working with you?
While every engagement is unique, our clients typically see improvements in lead quality, an increase in inbound inquiries, and stronger relationships with manufacturers. Beyond immediate results, we focus on positioning your business as an indispensable partner, paving the way for sustained growth and market leadership.
5. Do you only work with companies that already have a marketing team?
Not at all. Many of our clients come to us because they lack the internal marketing resources needed to grow. Whether you have a small team, a single marketing contact, or none at all, we can integrate seamlessly to become your full-service marketing partner.
6. How do you measure success?
We focus on measurable outcomes tied to your goals, such as lead generation, improved visibility, and market positioning. Our custom reporting dashboards provide real-time insights, and we collaborate with you during regular reviews to ensure progress is aligned with your objectives.
7. Can you help us with sustainability or compliance-focused marketing?
Absolutely. We know that manufacturers are increasingly prioritizing sustainability and regulatory compliance. We can help you position your products as eco-friendly, high-performing solutions that meet today’s stringent industry standards, using content and campaigns that resonate with your audience.
8. How do you help us connect with manufacturers earlier in their decision-making process?
Our strategies are designed to get you in front of decision-makers where they start their research—online. From SEO-optimized content to targeted paid media campaigns, we position your company as a go-to resource, helping you build trust and capture leads long before they contact competitors.
9. How soon will we start seeing results?
While timelines can vary, many of our clients begin seeing initial results within the first few months of engagement. We emphasize continuous optimization, so as we refine your strategy, performance improves over time, delivering stronger results as we build momentum.
10. What’s the first step to working with your team
The first step is a conversation. We’ll take the time to understand your business, goals, and challenges. From there, we’ll outline a tailored strategy designed to meet your needs. Contact us today to start building a roadmap to success.
11. How do you price your services?
Our pricing is tailored to the specific needs of each client and depends on factors like the scope of work, the channels we’re activating, and the level of service required. We’ll work with you to create a package that fits your budget while delivering measurable results. Transparency is a cornerstone of how we operate, so you’ll always know exactly what you’re investing in.
12. How long does it take to see results?
While timelines vary depending on the scope and complexity of the strategy, many clients start seeing initial improvements—such as increased traffic, better lead quality, or more inbound inquiries—within the first few months. Long-term results, like deeper market penetration and improved brand positioning, build steadily as the strategy evolves.
13. Will I have access to senior leadership throughout the engagement?
Yes! Access to senior leadership is one of the hallmarks of our approach. Our lead strategists are hands-on and deeply involved in every engagement, ensuring you benefit from their expertise and oversight at every stage of the process.
14. Can you work within our specific timelines or deadlines?
Absolutely. We understand the importance of timing in marketing and will collaborate closely with you to meet critical deadlines. Whether it’s launching a campaign in time for a product release or preparing for a trade show, our team is equipped to adapt to your schedule.