by Mark Goren | Feb 13, 2025 | Digital Transformation
Digital marketing may seem like an optional investment for suppliers in the industrial sector, especially when traditional sales tactics like trade shows, personal relationships, and word-of-mouth have delivered results in the past. But in today’s market, ignoring...
by Mark Goren | Jan 31, 2025 | Actionable Strategies
Supply chain challenges have become a fact of life for manufacturers. From raw material shortages to shipping delays, these annoying but very real disruptions can bring production to a standstill and put pressure on customer relationships. In uncertain times,...
by Mark Goren | Jan 28, 2025 | Digital Transformation
It wasn’t all that long ago that manufacturers relied heavily on trade shows, personal relationships, and word-of-mouth to select their suppliers. And while those methods haven’t disappeared entirely, digital channels have taken centre stage in how manufacturers...
by Mark Goren | Jan 24, 2025 | Actionable Strategies
Marketing to manufacturers is a unique challenge. Unlike consumer-driven industries, for instance, the industrial sector operates with longer sales cycles, technical decision-making, and a focus on measurable results. It’s almost another world entirely, and as a...
by Mark Goren | Jan 15, 2025 | Actionable Strategies
Marketing to Manufacturers: Strategy over transaction, every single time. If you’re a supplier, you already know manufacturers don’t make decisions lightly. This means you probably already know how heavily their success depends on finding the right partners—suppliers...
