Plant More Seeds, Grow More Business

Launching a website feels like planting a seed. You put in the work, publish it, and finally have a digital home for your business. And, while very important, it’s still only one seed.

And one seed on its own rarely grows into something strong enough to feed you.

In business, growth comes from planting many seeds across many environments. Not every seed will sprout, but some will. The more seeds you plant, the more chances you create for connections that can grow into business.

Every Touchpoint is a Seed

Your website is a seed. So is every blog post. All individual search ads. Each LinkedIn update. Different ads and features in trade publications. And every conversation at a trade show.

Each one carries potential, but you don’t control which will sprout.

The LinkedIn post that barely gets any likes might quietly be read by the right buyer. The article you published in an industry journal might be clipped and passed around a procurement team months later. The search ad you thought underperformed might be remembered when someone is finally ready to act.

Most seeds won’t turn into anything. But some will. And those few are all you need to start new business relationships.

Planting in Different Environments

Seeds don’t grow in the same soil. Some need more light. Some need more water. Some take months before they ever push through the dirt. The same is true for business.

That’s why presence matters more than any single tactic.

Search is one environment. It’s where buyers start when they’re actively looking for answers. If you’re not there, your competitors are. Paid search adds another environment. It gives you visibility at the exact moment when intent is highest, like planting seeds in rich, fertilized soil.

Social media is a different playing field. You don’t always see immediate results, but consistent planting creates familiarity over time. Buyers who aren’t ready today will remember you tomorrow.

Industry trade publications? Yet another field. Visibility there sends a message: this company is serious, respected, and worthy of consideration. And trade shows? That’s where all the seeds you’ve planted elsewhere come together. Someone recognizes your name, stops at your booth, and a conversation takes root. 

When you plant in different environments, you give yourself the best chance to grow something real.

Why This Matters for Industrial Markets

Manufacturers are cautious by nature. They’re not shopping for consumer goods. They’re sourcing critical inputs that keep production lines running, products moving, and customers satisfied.

Their decision-making process is slow, deliberate, and risk-averse. Which means the seeds you plant today may not sprout until months or even years from now. But if you’ve planted enough of them in the right places, they will eventually sprout. 

If you only plant once, on your website, you leave too much to chance. You’re hoping the right buyer stumbles across that seed at the exact moment they’re ready. That’s not a strategy. That’s gambling. Planting widely gives you options. It ensures that when a buyer is finally ready to make a move, they’ve already seen your name enough times that you feel familiar and credible.

Cultivation is a Practice

Planting seeds is not a one-time event. It’s an ongoing practice. Farmers don’t stop planting after one row of crops. They rotate, spread, and tend to their fields consistently, season after season.

The same is true in business. Presence comes from repetition. From showing up in search results month after month. From publishing insights regularly on social media. From committing to trade shows year after year. Not every seed will grow. But you can’t predict which ones will. Which means the only way to ensure growth is to keep planting.

And in industrial markets, that’s what creates sustainable growth. Plant more seeds. Grow more business.