by Mark Goren | Sep 24, 2025 | General Marketing
Back in the early 2000s, I wrote an article about Doug Gilmour, better known as “Killer,” one of the most memorable players in Toronto Maple Leafs history. Over the course of his career, Gilmour played for the St. Louis Blues, Calgary Flames, New Jersey Devils,...
by Mark Goren | Sep 16, 2025 | General Marketing
When my son was nine, my wife gathered him and our daughter around the computer to show them photos of our upcoming vacation. “Want to see where we’re going?” she asked. “Ya!” they both shouted. She pulled up a photo: turquoise water stretching to the horizon, white...
by Mark Goren | Sep 9, 2025 | General Marketing
The other night, my wife asked if the doctor had called with my test results. I told her he hadn’t, but that if he wasn’t worried, I wouldn’t be either. After all, I said, “He’s the best in the city.” Her response was quick: “Everyone likes to think their doctor is...
by Mark Goren | Sep 2, 2025 | General Marketing
How to rethink content for buyers who don’t speak your language (yet). One of the most common mistakes we see industrial companies make is writing content for people who already understand their product, their market, and their acronyms. It’s natural. Internal teams...
by Mark Goren | Aug 28, 2025 | General Marketing
Almost every industrial company uses the same language to describe themselves: high quality, reliable, and trusted. But here’s the hard truth: those words don’t mean anything unless you back them up. When I was in university, I had a marketing professor who made a...
by Mark Goren | Aug 6, 2025 | General Marketing
When Marketing Leads the Messaging, Everyone Wins How shifting storytelling out of R&D’s hands can accelerate growth and simplify sales In many industrial companies, product development runs like a well-oiled machine. Specs get written, features get tested, and...
