by Mark Goren | Sep 9, 2025 | General Marketing
The other night, my wife asked if the doctor had called with my test results. I told her he hadn’t, but that if he wasn’t worried, I wouldn’t be either. After all, I said, “He’s the best in the city.” Her response was quick: “Everyone likes to think their doctor is...
by Mark Goren | Sep 2, 2025 | General Marketing
How to rethink content for buyers who don’t speak your language (yet). One of the most common mistakes we see industrial companies make is writing content for people who already understand their product, their market, and their acronyms. It’s natural. Internal teams...
by Mark Goren | Aug 28, 2025 | General Marketing
Almost every industrial company uses the same language to describe themselves: high quality, reliable, and trusted. But here’s the hard truth: those words don’t mean anything unless you back them up. When I was in university, I had a marketing professor who made a...
by Mark Goren | Aug 6, 2025 | General Marketing
When Marketing Leads the Messaging, Everyone Wins How shifting storytelling out of R&D’s hands can accelerate growth and simplify sales In many industrial companies, product development runs like a well-oiled machine. Specs get written, features get tested, and...
by Mark Goren | Jul 22, 2025 | General Marketing
In industrial sales, your website isn’t just a digital brochure — it’s your storefront, salesperson, and product specialist rolled into one. Potential buyers want to self-serve, move fast, and avoid unnecessary back-and-forth. But too often, they land on a site only...
by Mark Goren | May 2, 2025 | General Marketing
Sustainability has become so much more than just a buzzword—it’s a business imperative. For manufacturers, sustainability is no longer a “nice to have”; it’s an essential part of their operations, driven by regulatory demands, consumer expectations, and the need to...
