by Mark Goren | Aug 6, 2025 | Uncategorized
When Marketing Leads the Messaging, Everyone Wins How shifting storytelling out of R&D’s hands can accelerate growth and simplify sales In many industrial companies, product development runs like a well-oiled machine. Specs get written, features get tested, and...
by Mark Goren | Jul 22, 2025 | Uncategorized
In industrial sales, your website isn’t just a digital brochure — it’s your storefront, salesperson, and product specialist rolled into one. Potential buyers want to self-serve, move fast, and avoid unnecessary back-and-forth. But too often, they land on a site only...
by Mark Goren | Mar 7, 2025 | Uncategorized
In the world of manufacturing, the way suppliers and manufacturers work together has changed. It used to be simple: a supplier provided materials, the manufacturer used them, and the relationship ended there. Today, it’s not that straightforward. Manufacturers are no...
by Mark Goren | Jan 21, 2025 | Uncategorized
Why Digital Transformation Matters? You’ve probably heard the term “digital transformation” thrown around, but what does it actually mean, and what does it have to do with suppliers like you? Excellent questions, let’s dive in! At its core, digital transformation is...
