by Mark Goren | Feb 13, 2025 | Digital Transformation
Digital marketing may seem like an optional investment for suppliers in the industrial sector, especially when traditional sales tactics like trade shows, personal relationships, and word-of-mouth have delivered results in the past. But in today’s market, ignoring...
by Mark Goren | Jan 28, 2025 | Digital Transformation
It wasn’t all that long ago that manufacturers relied heavily on trade shows, personal relationships, and word-of-mouth to select their suppliers. And while those methods haven’t disappeared entirely, digital channels have taken centre stage in how manufacturers...
