Supply chain challenges have become a fact of life for manufacturers. From raw material shortages to shipping delays, these annoying but...
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The U.S.-Canada Tariff Threat: What It Means for Supplier-Manufacturer Relationships
The U.S. administration’s proposed 25% tariff on Canadian imports threatens to disrupt established supplier-manufacturer relationships, potentially leading to increased costs, supply chain disruptions, and strained business partnerships. As industries brace for impact, companies must rethink their sourcing strategies and explore diversification to remain resilient. Discover how businesses can adapt and thrive amid this evolving trade landscape.
Why Manufacturers Are Turning to Digital Channels to Evaluate Suppliers
It wasn’t all that long ago that manufacturers relied heavily on trade shows, personal relationships, and word-of-mouth to select their...
8 Common Marketing Mistakes Suppliers Make When Targeting Manufacturers – And How To Avoid Them
Marketing to manufacturers is a unique challenge. Unlike consumer-driven industries, for instance, the industrial sector operates with...
Digital Transformation in Manufacturing: What Suppliers Need to Know
Why Digital Transformation Matters? You’ve probably heard the term “digital transformation” thrown around, but what does it actually mean,...
7 Lessons from the Field: What Industrial Buyers Look for in a Supplier
You probably already know this, but it bears repeating: Industrial buyers aren’t just shopping for materials—they’re looking for suppliers...
The Supplier’s Guide to Marketing to Manufacturers: Strategies for Success
Marketing to Manufacturers: Strategy over transaction, every single time.If you’re a supplier, you already know manufacturers don’t make...
Why Manufacturers Value Performance Over Price in Today’s Market
Discover why manufacturers are shifting focus from price to performance, reliability, and efficiency in supplier relationships. Learn how showcasing proven results, ensuring reliability, and solving specific challenges can help your business stand out in competitive markets. Adapt your marketing strategy to emphasize value over cost and attract high-quality clients while protecting your margins. Ready to position yourself as a trusted partner? Let us help you elevate your strategy!
The Future of Manufacturing: How Suppliers Can Adapt to Changing Buyer Expectations
Manufacturing is evolving, and unsurprisingly, so are buyer expectations. For suppliers of industrial materials, shifting buyer...