Rising tariffs and shifting trade policies are creating challenges for industrial suppliers, from higher costs to supply chain disruptions. To stay competitive, businesses must adapt by expanding beyond North America, strengthening digital marketing, leveraging currency advantages, and prioritizing lead generation. Those who move quickly will turn challenges into opportunities.
Imagine this: A manufacturer is searching for a new supplier of industrial materials. They head to Google, type in a phrase like, say,...
In the industrial sector, marketing isn’t just about generating leads—it’s about driving meaningful, measurable results that contribute to...
Supply chain challenges have become a fact of life for manufacturers. From raw material shortages to shipping delays, these annoying but...
The U.S. administration’s proposed 25% tariff on Canadian imports threatens to disrupt established supplier-manufacturer relationships, potentially leading to increased costs, supply chain disruptions, and strained business partnerships. As industries brace for impact, companies must rethink their sourcing strategies and explore diversification to remain resilient. Discover how businesses can adapt and thrive amid this evolving trade landscape.
It wasn’t all that long ago that manufacturers relied heavily on trade shows, personal relationships, and word-of-mouth to select their...
Marketing to manufacturers is a unique challenge. Unlike consumer-driven industries, for instance, the industrial sector operates with...
Why Digital Transformation Matters? You’ve probably heard the term “digital transformation” thrown around, but what does it actually mean,...
You probably already know this, but it bears repeating: Industrial buyers aren’t just shopping for materials—they’re looking for suppliers...