by Mark Goren | Jan 28, 2025 | Digital Transformation
It wasn’t all that long ago that manufacturers relied heavily on trade shows, personal relationships, and word-of-mouth to select their suppliers. And while those methods haven’t disappeared entirely, digital channels have taken centre stage in how manufacturers...
by Mark Goren | Jan 24, 2025 | Actionable Strategies
Marketing to manufacturers is a unique challenge. Unlike consumer-driven industries, for instance, the industrial sector operates with longer sales cycles, technical decision-making, and a focus on measurable results. It’s almost another world entirely, and as a...
by Mark Goren | Jan 21, 2025 | Uncategorized
Why Digital Transformation Matters? You’ve probably heard the term “digital transformation” thrown around, but what does it actually mean, and what does it have to do with suppliers like you? Excellent questions, let’s dive in! At its core, digital transformation is...
by Mark Goren | Jan 17, 2025 | Market Insights
You probably already know this, but it bears repeating: Industrial buyers aren’t just shopping for materials—they’re looking for suppliers who can become trusted partners in their manufacturing process. The stakes are high, which means expectations go well beyond...
by Mark Goren | Jan 15, 2025 | Actionable Strategies
Marketing to Manufacturers: Strategy over transaction, every single time. If you’re a supplier, you already know manufacturers don’t make decisions lightly. This means you probably already know how heavily their success depends on finding the right partners—suppliers...
