by Mark Goren | Feb 6, 2025 | Trade & Tariffs Strategy
Rising tariffs and shifting trade policies are creating challenges for industrial suppliers, from higher costs to supply chain disruptions. To stay competitive, businesses must adapt by expanding beyond North America, strengthening digital marketing, leveraging currency advantages, and prioritizing lead generation. Those who move quickly will turn challenges into opportunities.
by Mark Goren | Feb 5, 2025 | Actionable Strategies
Imagine this: A manufacturer is searching for a new supplier of industrial materials. They head to Google, type in a phrase like, say, “high-durability polymers for automotive manufacturing,” and scroll through the results. If your company doesn’t show up, you’re not...
by Mark Goren | Feb 2, 2025 | Case Studies & Success Stories
In the industrial sector, marketing isn’t just about generating leads—it’s about driving meaningful, measurable results that contribute to long-term growth. However, understanding which metrics truly matter can be a challenge, especially in a complex, B2B-driven...
by Mark Goren | Jan 31, 2025 | Actionable Strategies
Supply chain challenges have become a fact of life for manufacturers. From raw material shortages to shipping delays, these annoying but very real disruptions can bring production to a standstill and put pressure on customer relationships. In uncertain times,...
by Mark Goren | Jan 30, 2025 | Actionable Strategies
The U.S. administration’s proposed 25% tariff on Canadian imports threatens to disrupt established supplier-manufacturer relationships, potentially leading to increased costs, supply chain disruptions, and strained business partnerships. As industries brace for impact, companies must rethink their sourcing strategies and explore diversification to remain resilient. Discover how businesses can adapt and thrive amid this evolving trade landscape.
