by Mark Goren | Feb 27, 2025 | General Marketing
In today’s digital-first world, manufacturers start their supplier search online—long before making contact. For industrial suppliers, this means your online presence isn’t just important—it’s essential. Discover how to build a digital presence that builds trust, demonstrates expertise, and turns website visitors into qualified leads.
by Mark Goren | Feb 25, 2025 | General Marketing
How To Deal With Longer Sales Cycles And Keep Buyers Engaged In the industrial sector, long sales cycles aren’t just common—they’re expected. Decisions about suppliers often involve multiple stakeholders, months of deliberation, and a meticulous evaluation process....
by Mark Goren | Feb 17, 2025 | General Marketing
Manufacturing decision-makers are responsible for critical processes that directly affect their bottom line. If something goes wrong—a shipment delay, a product failure, or an unresponsive supplier—the consequences can be devastating. Naturally, they prioritize...
by Mark Goren | Feb 13, 2025 | Digital Transformation
Digital marketing may seem like an optional investment for suppliers in the industrial sector, especially when traditional sales tactics like trade shows, personal relationships, and word-of-mouth have delivered results in the past. But in today’s market, ignoring...
by Mark Goren | Feb 6, 2025 | Trade & Tariffs Strategy
Rising tariffs and shifting trade policies are creating challenges for industrial suppliers, from higher costs to supply chain disruptions. To stay competitive, businesses must adapt by expanding beyond North America, strengthening digital marketing, leveraging currency advantages, and prioritizing lead generation. Those who move quickly will turn challenges into opportunities.
