How Industrial Suppliers Can Stay Ahead

The Challenge: Rising Tariffs, Rising Uncertainty

The U.S. has imposed significant tariffs on major trade partners, including Canada, Mexico, and China. In response, Canada has enacted retaliatory tariffs, adding more costs for businesses that rely on cross-border trade.

For industrial material suppliers and manufacturers, this means:

• • Higher costs on key materials and components.
  • Uncertainty in pricing and supply chains.
  • Pressure to maintain profitability without losing customers.

But while these challenges are real, they also present opportunities—for businesses that act quickly and adapt strategically.

Why Marketing Is Now a Competitive Advantage

Marketing isn’t just about growth—it’s about stability, demand generation, and strategic positioning.

In this new trade reality, the businesses that win will be those that:

✔ Expand beyond their traditional customer base.

✔ Strengthen their brand positioning so they compete on value, not just price.

✔ Capture high-value leads in new and existing markets.

✔ Leverage digital marketing to attract manufacturers looking for reliable, cost-effective suppliers.

The Hidden Advantage: How the Canadian Dollar Softens the Blow

For U.S. manufacturers importing from Canadian suppliers, there’s a silver lining: the value of the Canadian dollar.

Here’s why it matters:

• • The weaker Canadian dollar means U.S. companies still get competitive pricing—even with retaliatory tariffs.
  • The exchange rate absorbs some of the extra cost, keeping Canadian suppliers attractive to U.S. buyers.
  • Canadian businesses can leverage this advantage in their sales and marketing to retain and attract U.S. customers.

If you’re a Canadian supplier, this is a major selling point.
If you’re a U.S. manufacturer, now is not the time to cut off Canadian supply chains. 

What Your Business Should Do Right Now?

If you’re feeling the impact of trade shifts, the worst thing you can do is wait.

Here’s how we help industrial suppliers and manufacturers turn uncertainty into opportunity:

1. Expand Beyond the U.S. or Canada

• • Target new international markets in Europe, Asia, and South America.
  • Use digital marketing to reach manufacturers looking for alternative suppliers.
  • Diversify your customer base to reduce trade risk.

2. Strengthen Digital Visibility

• • SEO & content marketing to dominate search results in new and existing markets.
  • Paid search & LinkedIn advertising to target key buyers in manufacturing.
  • Conversion rate optimization to ensure your website turns traffic into customers.

3. Target High-Value Buyers

• • Industrial lead generation strategies that focus on long-term, high-volume contracts.
  • Email, retargeting, and account-based marketing (ABM) to land enterprise deals.
  • CRM optimization to maximize every lead and nurture relationships effectively.

Why Work With 10|20 Marketing?

We specialize in helping industrial suppliers grow—even in challenging markets.

We don’t just build websites or run ads—we develop marketing strategies that drive real revenue for suppliers of industrial materials, components, and manufacturing solutions.

✔ Deep expertise in B2B and manufacturing marketing.
✔ A proven framework for lead generation & digital growth.
✔ Clients across the U.S. and Canada—so we understand your challenges.
✔ Data-driven strategies that deliver measurable results.

Take the First Step Toward Stability & Growth

The businesses that adjust first will come out ahead. Let’s create a custom strategy to help you:

✅ Offset the impact of tariffs
✅ Expand your customer base
✅ Win more high-value contracts

Final Thoughts: Turning Uncertainty Into Opportunity

Trade policy is shifting—but that doesn’t mean your business has to struggle.
✔ If you act strategically, you can not only mitigate the impact of tariffs but also turn them into a competitive advantage.
✔ 10|20 Marketing is here to help. Let’s position your company for long-term success.