by Mark Goren | Jan 30, 2025 | Actionable Strategies
The U.S. administration’s proposed 25% tariff on Canadian imports threatens to disrupt established supplier-manufacturer relationships, potentially leading to increased costs, supply chain disruptions, and strained business partnerships. As industries brace for impact, companies must rethink their sourcing strategies and explore diversification to remain resilient. Discover how businesses can adapt and thrive amid this evolving trade landscape.
by Mark Goren | Jan 24, 2025 | Actionable Strategies
Marketing to manufacturers is a unique challenge. Unlike consumer-driven industries, for instance, the industrial sector operates with longer sales cycles, technical decision-making, and a focus on measurable results. It’s almost another world entirely, and as a...
by Mark Goren | Jan 15, 2025 | Actionable Strategies
Marketing to Manufacturers: Strategy over transaction, every single time. If you’re a supplier, you already know manufacturers don’t make decisions lightly. This means you probably already know how heavily their success depends on finding the right partners—suppliers...
by Mark Goren | Jan 10, 2025 | Actionable Strategies, Industry Trends
Manufacturing is evolving, and unsurprisingly, so are buyer expectations. For suppliers of industrial materials, shifting buyer expectations can present challenges, of course – but they also present a whole new set of opportunities! Meaning if you want to stand out...
by Mark Goren | Jan 5, 2025 | Actionable Strategies
Everyone knows it’s all about having the right tools for the job – in the industrial sector and otherwise. After all, building and maintaining a high-quality contact database is crucial for sustained growth. Whether you’re looking to nurture relationships with...
by Mark Goren | Dec 30, 2024 | Actionable Strategies, Case Studies & Success Stories
In the world of industrial materials—as in the business world in general—success is about so much more than offering a great product. It’s about understanding your customers (in this case, manufacturers), solving complex challenges, and positioning your business...
