Positioning Suppliers For Success: How We Help Companies Like Yours Thrive

In the world of industrial materials—as in the business world in general—success is about so much more than offering a great product.

It’s about understanding your customers (in this case, manufacturers), solving complex challenges, and positioning your business as a trusted partner. That’s where we come in. We specialize in helping industrial materials suppliers connect with their target audiences meaningfully, building relationships that lead to measurable results.

We’ve honed and fine-tuned our approach to serving industrial materials suppliers who want to stand out, grow, and thrive in an increasingly competitive market. With deep expertise in B2B marketing, we understand the nuances of your situation—and we’re here to help you not only reach your manufacturing targets but do it really, really well.

The Challenges Industrial Suppliers Face.

Here’s the thing: The manufacturing sector is evolving, and suppliers face new and complex challenges every day. Long sales cycles, price-driven competition, and shifting buyer behaviours make it harder than ever to win business and grow sustainably. Today’s buyers are no longer relying solely on personal connections or traditional events—they’re researching solutions online, seeking out value, and expecting personalized support.

Standing out in this environment takes more than great products. It requires a strategic, holistic approach to marketing that combines targeted messaging, personalized communications, and data-driven decision making.

How We Help You Succeed

At 10|20 Marketing, we specialize in helping suppliers navigate these challenges and position themselves for success. Our process is built on four proven pillars that drive real results:

1. Discovery, Infrastructure, & Strategy

Our approach is never cookie-cutter! We start by learning your specific business, market, and goals. Through audience insights, competitive analysis, and a deep dive into your current situation, we build a personalized strategy that aligns with your vision. Whether it’s optimizing your digital ecosystem, clarifying your messaging, or defining KPIs, we lay the groundwork for success.

2. Implementation

We bring your strategy to life through targeted campaigns across paid media, content marketing, search and social networks, and trade publications. From crafting compelling content to running precision-targeted ad campaigns, we ensure every element is designed to engage decision-makers and drive results.

3. Reporting & Optimization

We don’t stop at implementation. We continuously evaluate performance, measure results, and refine our approach. We’re agile like that! By analyzing data and adjusting strategies, we ensure your campaigns always deliver maximum impact.

4. Expansion

Once we’ve established a strong foundation, we seek new opportunities to grow your visibility and strengthen your marketing infrastructure. Whether it’s exploring untapped channels, expanding your reach, or deepening relationships with manufacturers, we help you scale sustainably.

What Sets Us Apart?

Industrial suppliers have unique needs, and we’ve built our expertise around serving this market. Here’s what makes us the right partner for your business:

• • B2B Expertise: With years of experience in the industrial sector, we understand the challenges and opportunities you face and know how to address them.
  • Holistic Approach: Our strategies align creative, distribution, and data to ensure that every campaign seamlessly achieves your goals.
  • Collaborative Partnership: We act as an extension of your team, providing senior-level insights, transparent communication, and proactive support.
  • Proven Results: From increasing lead quality to driving revenue growth, we’re committed to delivering measurable outcomes that make a difference.

Why This Matters Now?

The manufacturing sector is evolving rapidly, and manufacturers are seeking suppliers to keep up with changing expectations. From sustainability demands to the rise of digital-first decision-making, the landscape is more competitive than ever. By working with us, you’ll be equipped to meet these challenges head-on and stand out in a crowded market.

We don’t just help you market your materials—we help you connect with manufacturers in ways that drive loyalty, growth, and long-term success.